The paper reviews issues related to traditional food from the perspective of its producers and region development. Research conducted during the Poznan International Fair “Polagra 2006” among producers was used in the paper. This examination brought attention to problems stemming from the functioning of such basic ideas as regional and traditional products, including consumers awareness of such products, as well as the current possibilities of epidemiological – veterinarian rules and norms. A separate issue discussed in the paper concern barriers in the development of rural areas and possibilities of eliminating them by means of financing from the European Agricultural Fund for Rural Development.
