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The article seeks to identify socio-economic conditions that affect the demand of individual consumers for cars and to analyze spatial differences in these conditions. To achieve this objective, econometric modelling is conducted. The analysis was conducted in all poviats in Poland and covered the years 2010-2015. The findings show that the demand for new cars is stimulated by incomes of potential consumers and by a net in-migration, while the level of unemployment together with prices of complementary goods (especially petrol prices) negatively affect the demand for cars. Moreover, geographically weighted regression shows that the identified conditions differ across the country, which may explain the noticeable differences in the level of motorization between poviats.