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The purpose of this paper is to analyze cities’ promotion and information policy regarding the development of economic activity. The study was carried out in the form of electronic audit and evaluation of the official websites of 306 cities in Poland. On this basis, promotion and information policy was assessed and its spatial diversity analyzed. The analysis revealed significant diversity of actual involvement of local self-governments in enhancing investment attractiveness of cities. It seems that in most cases such policy either does not exist at all, or is hardly implemented. The study also shows a lack of cohesion as well as temporariness of marketing activities undertaken.

In this paper, we present the most important problems and development perspectives concerning the collection and analysis of data on Polish metropolises. The basic issues described in this context are: the definition of metropolis and functional city, sources of statistical information, methods of estimating missing data, and some persisting organizational and methodological problems. A special attention is paid to advantages and challenges of Poland’s participation in various international projects relating to regional statistics, such as URBAN AUDIT, EURAREA, etc. The former project provides many interesting propositions concerning assessment of living conditions of urban population and delimitation of metropolitan areas based mainly on a concept of the city’s scope of action. The latter is aimed at construction, development and research on the usefulness of theoretical tools of small area estimation. Moreover, we look at the potential of Polish regional statistics in terms of observation of metropolises and stimulation of their functioning, from the analytical point of view and in order to support decision-making at the local level.