Apart from traditional fashion trade fairs understood as specialist events addressed to a limited number of business clients, a growing popularity of B2C fashion fairs has been observed in recent years in Poland, in particular in large cities. Such events provide opportunities for purchasing unique clothing, offering possibilities for cultural distinction but also for spending leisure time, engaging in social interactions, and participating in urban arenas. They are in line with broader phenomena such as the festivalisation of urban space, the development of the experience economy, and the ecologisation of consumption. The aim of this article is to show the scope of this phenomenon in the Polish context. Proposing a typology according to this sort of fashion events as well as places where they occur, the authors attempt to show the intraurban and interurban specificity of fashion fairs, pointing to main centres and important factors of their location.
The objective of the research was to analyze the patterns of behaviours in the urban space of the rich inhabitants of Warsaw. The targeted group can be classified as members of the rising metropolitan class. The research covered interviews with 132 inhabitants of the luxury apartments. The location of the apartments in Warsaw is in fact the result of the former socio-spatial structure of Warsaw and the subjective valorisation of urban space. The research revealed that one of the main motives for choosing the apartments as a place for living was the need of security. Another reason given by the interviewee was a sense of belonging to the own class – sense of being in a “peer group” and the prestige of the place. The inhabitants of the apartments create “a separate world” around themselves. It consists of well secured, protected, isolated houses, luxury consumption, top restaurants, malls, pubs, private schools and travels to exotic, foreign countries (for business purposes or just for vacations). The inhabitants of the apartments have spots of interests in the urban space and they travel between these isolated points of the city in their luxury cars. Thus, these members of rising metropolitan class have very limited contact with the “life on the ordinary streets”.
In most European cities industrial districts and, later, consumption areas have emerged supplementing the areas of exchange, which had always been existing within the cities. At present, the cities are almost free of production (especially of industrial production), which has been replaced by the areas of entertainment. This is due to the fact that the metropolitan class - which lives in the cities and moves between them as the most precious part of the tourist community – has demonstrated growing demand for culture and entertainment. The influences of the media, mostly of television, make this demand more and more uniform, which results in globalisation of culture and entertainment. It is therefore quite obvious that big corporations engage themselves in undertakings that shape the urban areas in order to advertise their products and brands. As a result, the public parts of the cities are appropriated by individual interests and privatized in a specific way.
The privatization of the Center of Contemporary Art (CCA) area in Torun allows us to observe relatively new processes in Polish urban reality. The case shows how private-public partnership and place marketing are constructed and how partners combine spheres of culture and commerce to realize the investment. Private investor, using the cultural arguments, tries to create a shopping mall in the recreation area located next to the historical center of the city. The aim of the paper is to analyze the dynamics of the process of privatization and strategies used to privatize the public space in an attractive district of Torun.
