Apart from traditional fashion trade fairs understood as specialist events addressed to a limited number of business clients, a growing popularity of B2C fashion fairs has been observed in recent years in Poland, in particular in large cities. Such events provide opportunities for purchasing unique clothing, offering possibilities for cultural distinction but also for spending leisure time, engaging in social interactions, and participating in urban arenas. They are in line with broader phenomena such as the festivalisation of urban space, the development of the experience economy, and the ecologisation of consumption. The aim of this article is to show the scope of this phenomenon in the Polish context. Proposing a typology according to this sort of fashion events as well as places where they occur, the authors attempt to show the intraurban and interurban specificity of fashion fairs, pointing to main centres and important factors of their location.