The aim of the article is to determine the level of urbanness as regards the physiognomy of those settlements which, since 1990, the beginning of systemic transformation, have obtained the status of towns for the first time. The qualitative features of built-up areas were defined using the indicator showing the share of farm buildings, and height using the indicator showing the number of dwellings per residential building. In this way, a group of new towns with a typical rural physiognom existing in Poland (Glinojeck, Radłów, Świątniki Górne) was obtained, and settlements centres with unfavourable synthetic index values in the Zachodniopomorskie Voivodship (Gościno, Stepnica) were specified. Their example demonstrates the imperfection of the requirements and suggests that the procedure for granting urban status should to a greater extent take into account the physiognomy of potential towns and verify that aspect of urbanness.