Currently, cultural heritage is often thought of as a development resource in development strategies, monument protection and regeneration programmes. It is considered as an obligation and its potential is recognized by specialists and public administration of all levels. The aim of the article is to show that since heritage is a multi-faceted resource, its protection and usage is important for many stakeholders. Many individuals and organisations representing the public, the private and the third sector operate in various segments of the heritage market. Taking into account their expectations and goals is necessary to avoid or at least weaken potential conflicts brought about by using heritage for present day purposes.
