The article examines the integration of the video game sector into regional innovation policy in Poland, using Greater Poland [Pol. Wielkopolska] as a case study. The analysis focuses on the relationship between the expansion of the game development (‘gamedev’) industry and the priorities of the Smart Specialisation Strategy (RIS 2030). The mixed-method approach was employed, combining quantitative analysis (data on microenterprises, students, and graduates by ISCED fields) with qualitative research (a review of educational offerings and infrastructure supporting the sector). The study is complemented by a content analysis of the RIS strategy and the mapping of potential links between the video game sector and the existing regional specialisations. The findings reveal the presence of a well-developed yet spatially concentrated gamedev ecosystem in the region, alongside its absence from formal innovation policy frameworks. The article concludes with proposed integration scenarios and recommendations for future directions of support for the video game sector within the RIS.