The article discusses the idea of co-production, understood as informed and intentional participation of citizens in the organisation and provision of public services in the context of the global ageing process, a phenomenon which necessitates actions aimed to secure the needs of older people. The basis for the empirical investigation was a study carried out under the aegis of a WHO agency, the Centre for Health Development in Kobe, Japan. It offers an analysis of the case studies of initiatives addressed to elderly people in the local communities of 10 selected developing countries (Chile, China, Iran, Libya, Russia, Serbia, Sri Lanka, Thailand, Ukraine, Vietnam). The key criterion in the selection of the analysed projects was direct involvement of institutional and non-institutional representatives of local communities in their implementation. As a participant (researcher) of this international survey, the author analyses the observable manifestations of silver co-production characterising the individual initiatives.