The article will consider various approaches to defining the essence of cultural and ethnic tourism, and analyse the important aspects of the proposed approaches. The importance of preserving cultural heritage at the level of international organisations is emphasised. The policy of the European Union regarding cultural and ethnic tourism is characterised. The distribution of museums by profile and regions in Ukraine in 2021 is presented. The losses suffered by museums during the military invasion of Russia into Ukraine were assessed. The SWOT analysis was performed to determine the directions of the development of cultural and ethnic tourism of Ukraine in the post-war period. Strategic directions for the development of cultural and ethnic tourism in Ukraine are proposed. Models of state regulation of the sphere of cultural and ethnic tourism are analysed. A set of tools is proposed that will ensure the effectiveness of the functioning of cultural and ethnic tourism. Open-air museums are characterised as a way of preserving tangible and intangible heritage. The distribution of open-air museums by regions of Ukraine has been made. It is proposed that tasks be solved for the full use of open-air museums in the field of cultural and ethnic tourism in Ukraine, taking into account the task of protecting cultural heritage objects from destruction during martial law.
The paper discusses research results regarding the influence area of cultural institutions located in Łódź. The analysis includes data collected from nine biggest museums and theatres. In order to gather the information, customers were asked for their zip-codes. This method allows for surveying a large group of people and at the same time it does not interfere much with current activity of the institution. During the spring of 2012, the information about places of residence of 35 thousand customers who visited cultural institutions in Łódź was gathered.
The main focus of the text is the city tourism viewed as a form of city promotion on which the city development depends to a great extent. At the beginning of the industrial age, tourism concentrated around the sea resorts and spas. The first changes in tourism resulted from the decline of the paradigm of the industrial progress in western countries. The decaying cities previously bound up with industry started then to change the image in order to improve their economic situation. The new image pointed out culture in the first place, because culture started being perceived as the tourist attraction. The article presents the different ways of city promotion. The particular stress is placed here upon public space investments – such as revitalization phenomena, theme space and commercialization of urban landscape and constructing the museums and other public use buildings by the outstanding architects. The development of the urban tourism is also closely tied up with the changes in tourists’ behaviour and preferences. The phenomena presented in this article explain the increasing interest in the city as the tourist attraction and emphasise the indispensability of the promotion efforts.
