The main focus of the text is the city tourism viewed as a form of city promotion on which the city development depends to a great extent. At the beginning of the industrial age, tourism concentrated around the sea resorts and spas. The first changes in tourism resulted from the decline of the paradigm of the industrial progress in western countries. The decaying cities previously bound up with industry started then to change the image in order to improve their economic situation. The new image pointed out culture in the first place, because culture started being perceived as the tourist attraction. The article presents the different ways of city promotion. The particular stress is placed here upon public space investments – such as revitalization phenomena, theme space and commercialization of urban landscape and constructing the museums and other public use buildings by the outstanding architects. The development of the urban tourism is also closely tied up with the changes in tourists’ behaviour and preferences. The phenomena presented in this article explain the increasing interest in the city as the tourist attraction and emphasise the indispensability of the promotion efforts.
Polish health spa are that category of communes whose development do not depend on the inhabitants? activities but on central solutions. The lack of comprehensive solutions that would control legal and financial basics of functioning and development of health spa causes the spa to be subject to one-sided economic development and one-sector employment. The spa must fulfil the tasks, unknown to other communes, connected with maintenance and development of infrastructure of health resorts and their neighbouring areas. The lack for finances to the development of health spa, many tax exemptions and tax relief often cause the communes to allocate their own inhabitants? means to the maintenance of health spa; means intended for the realization of their own statutory tasks. The lack of law about health resorts causes increase financial problems of this category of spa, rising unemployment and degradation of health resort infrastructure.
Tourist sector belongs to most dynamic sectors able to absorb large and different human resources. Its chances to get developed depend not only on natural and cultural resources, but also increasingly on necessary infrastructure and appropriate development policy. While Polish natural resources were mostly overvalued, the cultural ones were seemed to be underestimated. In general most of the Polish territory does not have significant touristic resources and its chances to develop touristic sector depends to a large extent on ability to create touristic products and on involvement into networks with other, better equipped regions. The state policy should concentrate scarce development resources on 1. areas already touristically developed in order to improve their competitiveness and 2. support to diffusion processes and cooperation network creating.
The tourism sector plays an important role in regional economies. Its growth could become a driver of socio-economic development of different areas in Poland. The increasing number of visiting tourists has a positive impact on the labour market, and it stimulates entrepreneurship in other regions’ service sectors. Even though some Polish regions have great potential, there persist some substantial barriers to development of tourism: poor state of technical infrastructure, especially transport, significant dispersion of the sector, lack of tourism products, and poor promotion. As no separate policy dedicated to tourism is provided at the European Union level, the development of this sector can be financed from cohesion policy funds. The paper focuses on the use of EU funds for the development of tourism in the Warmia-Mazury region. The results of the analysis show a positive – albeit limited – impact of implemented projects on tourist attractiveness and on competitiveness of tourism sector firms. The effectiveness of the projects is limited due to low interest in cooperation in creating tourism products and to over-investment effects in some projects.
Tourism is often treated as a solution for all development problems of every Polish local government. However, even the most popular tourism resorts do not always take the economic advantage of it. The economic impact of tourism is often lower that it could have been expected. The case study given in the article is Mikolajki – the most popular tourism resort in Mazury region, but very common as far as local government’s revenues are concerned. Why? This article gives at least a partial response for the question.
The paper focuses on the assessment of the role of tourism in the development of towns and cities of the Warmian-Masurian voivodeship. The respondents, representatives of town halls, claim that tourism is important and has an impact on economic development of towns and cities. However, nature and wildlife of the Warmia and Masuria regions are not the key tourist attraction of the regions’ towns and cities. The respondents say that each town and city should build its own unique brand rather than relying on the region’s or a dominating city’s brand. It is however useful for the towns and cities of the regions to cooperate in order to promote the tourist product.
