This article aims to present the rarely examined process of rural gentrification in Poland via the example of the vineyard sector, which is a new and dynamically growing segment in the local agriculture. This paper uses quantitative data collected from public statistics, a spatial analysis conducted by GIS, and an authorial survey conducted among vineyard owners. The research findings have revealed that ‘vineyard gentrification’ does not match the classic rent gap theory; furthermore, being a non-socially severe preliminary rural gentrification performed mostly by high-class representatives, it differs significantly from the traditional pattern in Polish farming.