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Archive

Issue:

Special Issue/2023

Olexander Kyfyak, Vasyl Kyfyak, Yurii Koroliuk

Information Technologies in the Strategy for Tourist Destination Development in the Western Ukrainian Border Regions

DOI: 10.7366/15094995s2309
Information Technologies in the Strategy for Tourist Destination Development in the Western Ukrainian Border Regions

The article examines the peculiarities of the formation and development of tourist destinations in the western Ukrainian border regions. GMDH analysis of statistical indicators of tourism in Lviv, Ivano-Frankivsk, Zakarpattya, Volyn and Chernivtsi regions revealed the importance of information campaigns promoting local destinations. The strategy for tourist destination formation, information support and promotion in the western Ukrainian border regions is developed and the components of its realisation are described.

Keywords: tourism, destinations, development strategy, information technologies
Information Technologies in the Strategy for Tourist Destination Development in the Western Ukrainian Border Regions

The article examines the peculiarities of the formation and development of tourist destinations in the western Ukrainian border regions. GMDH analysis of statistical indicators of tourism in Lviv, Ivano-Frankivsk, Zakarpattya, Volyn and Chernivtsi regions revealed the importance of information campaigns promoting local destinations. The strategy for tourist destination formation, information support and promotion in the western Ukrainian border regions is developed and the components of its realisation are described.

Keywords: tourism, destinations, development strategy, information technologies
Affiliation:
Olexander Kyfyak: Yuriy Fedkovych Chernivtsi National University, Department of Marketing, Innovations and Regional Development; Kafedralna St. 2, Chernivtsi 58000, Ukraine; ORCID: 0000-0003-3689-8548; o.kyfyak@chnu.edu.ua
Vasyl Kyfyak: Chernivtsi Institute of Trade and Economics of Kyiv National University of Trade and Economics, Department of Management, International Economics and Tourism; Tsentralna Square 7, Chernivtsi 58002, Ukraine; ORCID: 0000-0001-7632-5248; ourbuc@ukr.net
Yurii Koroliuk: Chernivtsi Institute of Trade and Economics of Kyiv National University of Trade and Economics, Department of Marketing, Digital Economics and Entrepreneurship; Tsentralna Square 7, Chernivtsi 58002, Ukraine; ORCID: 0000-0001-8732-3731; yu_kor@ukr.net
Published in
Special Issue/2023