The aim of the work is presenting strong points and chances of creative industries in Wroclaw based on which the city could build its position in the country. The analysis was prepared based on statistical data, literature and information from representatives of Wroclaw’ cultural circles. Conclusions were aggregated in the last part of the article using the SWOT analysis. Some of them are presented below: • There are not big publishers in Wroclaw, which could be competitive with the most important ones in the country; • The film industry in Wroclaw has been moving to the new phase of development after a long inertia; • The music industry focuses on classical music; • There is the same threat for radio and television: concentration of the most important television stations in Warsaw, and in the case of radio stations – in Warsaw and Kraków; • The position of entities preserving national heritage has improved over the last years.