The garment production in Ukraine is an export-oriented industry. European countries, with the share of 90%, are the major partners in readymade clothes export. Ukrainian regions with the highest export capacity are determined by calculating the location quotient and export orientation level. The competitive advantages of domestic companies are revealed based on the SWOT analysis. The features of the garment industry as a complex system are examined using the methods of cognitive analysis. The expert survey of the garment enterprises revealed opportunities to expand their share within and beyond domestic market as well as prospects for increasing added value in the total export volume.