The purpose of this paper is to determine whether it is feasible to ensure neo-endogenous sustainable development of valuable natural areas of the Lublin voivodship. In order to do that, the author analyzed the literature and documents on local development strategies, and the results of research carried out in 2013 in the Lublin voivodship, in 30 communes with the greatest natural value. As part of the study, she conducted a survey among 383 councillors – 86% of the total. The author shows that due to accumulation of many serious problems of sustainable development, such as deficiencies in environmental infrastructure, or underutilized (economic) potential of protected areas, it is difficult to implement neo-endogenous development – only 13% of the councillors said opportunities for development depended on a favourable arrangement of external and internal conditions.