The military aggression of the Russian Federation against Ukraine, which started in 2014 and came to another active phase in February 2022, may change Ukraine’s foreign trade in terms of both its geography and product structure. The regions of Ukraine will not only have to recover from the consequences of destruction, but also to seek new directions of foreign economic activity and build connections with reliable partners such as the European Union and the United States. The paper presents an analysis of changes in the foreign trade of Ukraine and its regions since 2014 and examines shifts in trade flows in the direction of Western leaders of global trade. The case of Georgia, another target of Russian military intervention, in the reorientation of its trade flows, is also considered.
The research analyses a range of analytical materials of Ukrainian and international experts in business, economy, finance, etc., and the data of sociological surveys of the representatives of Ukrainian businesses regarding the entrepreneurship development trends in Ukraine in conditions of martial law. The analysis of these resources has revealed a substantial negative impact of the war on the export of goods and services from Ukraine, the falling sales volumes, the reducing staff of enterprises, problems with labour remuneration, and the preservation of panic in the business environment. However, there is a substantial risk that the hostilities do not end in the short run. Therefore, the authors analyse the opportunities for the creation of a specific business environment in Ukraine under martial law with the view to develop a policy directed at securing economic resilience as well as the maintenance of the country’s economic capacity. The risks and threats of doing business in Ukraine in the context of adopted amendments to legislation in conditions of war are examined. The priority steps for the elimination of possible threats of falling business activity are outlined.
The garment production in Ukraine is an export-oriented industry. European countries, with the share of 90%, are the major partners in readymade clothes export. Ukrainian regions with the highest export capacity are determined by calculating the location quotient and export orientation level. The competitive advantages of domestic companies are revealed based on the SWOT analysis. The features of the garment industry as a complex system are examined using the methods of cognitive analysis. The expert survey of the garment enterprises revealed opportunities to expand their share within and beyond domestic market as well as prospects for increasing added value in the total export volume.