Postindustrial agglomerations struggling with image deficits and environmental problems are looking for new development paths to take. One of these paths can bring about the development of business tourism, including the industry of the organisation of meetings and events. The unique and attractive character of the place can favour taking such a direction. The business tourism sector can therefore become an instrument contributing to the sustainable metropolisation of the city by building up its position in the global network of flows. The development of the meetings and events sector allows, therefore, for a change of image, for a re-evaluation of endogenous resources, including those relating to the industrial past, and for tapping into the unlimited resources of the global network. Increased attention in this network may lead to an influx of more events, and of investors as well. Replacing heavy industry with an enlarged service sector and modern industry based on flexible and innovative small and medium-sized enterprises fosters sustainable development. The meetings and events industry can become a tool for sustainable development and the promotion of its ideas, related to the UN Sustainable Development Goals (SDGs). The trajectory outlined above seems very promising. However, to some extent, it is just a hypothesis. The author undertakes to test it on the example of Katowice, a former industrial city which has decided to follow the route outlined above to become a city that hosts many events, including the COP24 summit in 2018. In the article, the author presents empirical research studies whose authors tried to determine whether the path the city has chosen has a real impact on its image and development. The author also deals with the question of the sustainability of such a development path and the conditions for its self-support in the context of the COVID-19 pandemic crisis.
The article focuses on the beliefs of the regional political elites in Poland about the models of democracy, operationalised as opinions about political representation, direct democracy and elite integration. The empirical basis is a questionnaire survey of 400 members of regional political elites carried out in 2017. The sample consists of 400 councillors of the 2014-2018 term of regional (voivodship) assemblies and town councils of big cities. The data show that an incoherence of views characterises the regional political elite: they do not form a more general vision of the democratic process, and detailed opinions on representation, direct democracy and elite integration poorly correlate with independent variables, including those describing political affiliations, i.e. party affinity or location on the left-right scale. The primary explanation for this incoherent image is the thesis about the lack of professionalisation of the regional elite.
The paper presents the state of development and the identity of the city of Biała Podlaska using the analysis of literature and official documents of the municipal authorities. The opinions of 316 PSW students about the city’s image and identity were also presented. The research revealed that the city’s image is strongly determined by its location near the state border and the presence of academic centres in the region. The functioning of universities affects not only the city, the surrounding towns of the municipality, but also the entire region and other places of residence and employment of graduates. The research corroborated the hypothesis that the way in which students perceive the city is important for the further development of the city.
In this essay the author explores the relation between fragmentation, segregation, and reconstitution of urban order. Although metaphors of cohesiveness are usually applied to the past, and fragmentations to the present, nevertheless the city of fragmentations coexists recently with another image of the city – a nostalgic city of lived body. It will be hard to speak in simple notions of true and false experience here; the difference is in the very idea of Aristotelian “the good life”. Dealing with Edward Soja’s concept of somatography she will argue that in an age of informational technologies, mobility, and consumer culture, such old metaphors like city as a fragmented dead body and city as a lived body are more important than ever. Acts of differentiation, separation, and segregations are based both on urban somatophobia and urban somatophilia. The question to be asked here is what is reconstitution of urban order in the first sense, or revitalisation of city space in the second.
Due to the progress in information and communication technologies urban space is more and more under the influence of its virtual representations existing in cyberspace. The concept of a digital shadow of the city is multidimensional and difficult to analyze. One of the methods is „cyberscape” – digital layers forming a palimpsest of the place. An analysis of two streams of social media data from Twitter and Flickr during four months of 2012 showed that Poznan’s cyberscape was highly dynamic during that time and strongly influenced by the Euro 2012 mega event. Additionally, it was possible to pinpoint relatively stable locations in the cyberscape that are probably a result of an underlying socio-spatial structure of the city.
The goal of the present study is to determine what types of emotions are displayed by mayors in social media. Their posts at the Facebook social network were tested using sentiment analysis. The study shows that the top concern of the mayors’ agenda built on Facebook is to create their positive image of someone willing to build relationships with citizens. In their personal profile pages, mayors also favour information about specific decisions rather than more general information about events in the municipality. The most important conclusion is that the mayors use emotionally charged social media posts more often than the administrators of the city organization profiles, and that these are usually positive emotions.
Modern cities are developing dynamically in search of ever newer concepts of management. One of them, developed in Poland since the 1990s, is the concept of the marketing management of the city, which is based on the marketing mix concept. The city authorities also look for new sources of the competitive advantage (this is how the concept of slow city management was born). At the same time, in addition to competition, there is a desire for cooperation between cities, manifested by the development of the Citt?slow city network. The study identifies the marketing mix instruments of cities which are used by Polish cities after they joined the Citt?slow network. The method employed was a questionnaire survey, which was sent to 26 Polish Citt?slow member cities in 2017. It was observed that the greatest changes occur in the product strategies under which cities are obliged to develop these urban sub-products that are necessary for the city to function in accordance with the slow city philosophy. As part of promotional efforts, PR activities should be emphasised, whose aim is to create the image of a slow city. The “hospitality” of the city and openness to contacts with the external environment has also increased.
The paper attempts to analyze the intensity and regional differentiation of uses of the noble heritage and its social reception. It is based on a survey conducted on representative groups of students in the Kraków, Poznań, and Warsaw urban areas. The key question of the study was the scale and reception of the milieu of the direct heirs of the landowning and aristocratic elites in the three main Polish cities. The results point to the largest presence of that group in Warsaw, which may be seen as a paradoxical finding given the image of Warsaw as the most socially open city, with the highest rate of social advance based on meritocratic principles. The paper proposes two interpretations of that phenomenon, in particular one based on the crucial role of the cultural capital in the former Russian zone of the 19th-century Poland. It is also related to the fact that the results point to successful integration of the old feudal elites in the modern intelligentsia elite.
The aim of this article is to show how regions are created in Poland. The author focused on Warmia and Masuria, which started to become an established region as a result of an administration reform in 1999. An image of a region as an existing phenomenon is planted in its inhabitants’ minds by regional authorities, who make use of their strategic plans, financial instruments, and regional discourse.
The main focus of the text is the city tourism viewed as a form of city promotion on which the city development depends to a great extent. At the beginning of the industrial age, tourism concentrated around the sea resorts and spas. The first changes in tourism resulted from the decline of the paradigm of the industrial progress in western countries. The decaying cities previously bound up with industry started then to change the image in order to improve their economic situation. The new image pointed out culture in the first place, because culture started being perceived as the tourist attraction. The article presents the different ways of city promotion. The particular stress is placed here upon public space investments – such as revitalization phenomena, theme space and commercialization of urban landscape and constructing the museums and other public use buildings by the outstanding architects. The development of the urban tourism is also closely tied up with the changes in tourists’ behaviour and preferences. The phenomena presented in this article explain the increasing interest in the city as the tourist attraction and emphasise the indispensability of the promotion efforts.
Branches of international corporations are a significant element of the economic structure of towns and regions, and depending on the degree of their integration with (‘embeddedness’ in) the regional and local economic milieux, they can play an important role in their development. The location of a branch of an international corporation has a multitude of effects in a variety of spheres: economic, social, spatial, and environmental. The effects in the social sphere include the formation of attitudes of the residents towards the investor, which takes place on the basis of the knowledge about the investor and his/her image, and then gives rise to some forms of behaviour towards him. This paper compares the attitudes towards foreign investors of the residents of a big city and a small rural commune. The analysis is based on a survey research carried out among the inhabitants of Poznan city and the commune of Zbaszynek. The attitudes examined in the first case were those towards a branch of the international corporation EXIDE Technologies, which has been operating in the city since 1995, and in the other case, the attitudes towards a branch of the Swedwood corporation, present in the commune since 1999.
The paper is based on the results of empirical studies concerning town identity building conducted in 206 selected town administration offices in Poland during the years 2003–2005. The paper aimed at identifying the main identity strategy instruments applied in Polish towns. For that purpose the major town identity building instruments related to visualization, communication and pattern of behaviours including marketing activities, were identified and characterized. Those instruments should be focused around the most important attributes of a given town. It was established, however, that towns expose too many attributes of identity in their strategies hence the image created can become unclear and illegible.
The article focuses on the discussion over attempts to re-interpret causes and effects of the state of permanent socio-economic under-development of peripheral regions in Europe invoking Italian Mezzogiorno as a case. Mezzogiorno widely held to be a monolith paradigm of unsuccessful modernization, is being cognitively deconstructed in the face of a two-way running stream of analyses and enunciations. Ideologically imbued political discourse originating in the separatist North reinforces and emphasizes an image of South as a lawless consumer of the Italian state’s resources produced in the North. As a response arises an equally ideologically motivated discourse of academic and cultural elites of the South, whose aims to produce a new, positive image of the South as a space alternative to northern egoism and materialism, a space bridging Europe and the rest of non-Atlantic world. In this context, a discourse of social sciences ever stronger marks its presence; considering conditions of socio-economic development of peripheral regions it forfeits a unidimensional neoliberal approach and instead turns to multidimensional analyses of institutional environment as a primary source of socio-economic dynamics. The debate surrounding Italian Mezzogiorno may constitute at the same time a useful vantage point for a debate over the Polish model of development, especially with regard to peripheral and backward regions in Poland.
The main objective of this article is to present the way in which people from the Suwalki region perceive their coexistence with rocks, which are ubiquitous in the region and constitute a kind of its trademark. The first question is: how do local people perceive rocks, and how do they assess their presence? The second important question is how the rocks ft into the image of the region, created and distributed as a tourism product? Does their history contribute to the mysteriousness of the region which permeates touristic narratives?
In this essay the author explores the relation between fragmentation, segregation, and reconstitution of urban order. Although metaphors of cohesiveness are usually applied to the past, and fragmentations to the present, nevertheless the city of fragmentations coexists recently with another image of the city – a nostalgic city of lived body. It will be hard to speak in simple notions of true and false experience here; the difference is in the very idea of Aristotelian “the good life”. Dealing with Edward Soja’s concept of somatography she will argue that in an age of informational technologies, mobility, and consumer culture, such old metaphors like city as a fragmented dead body and city as a lived body are more important than ever. Acts of differentiation, separation, and segregations are based both on urban somatophobia and urban somatophilia. The question to be asked here is what is reconstitution of urban order in the first sense, or revitalisation of city space in the second.
Urban renewal in derelict sites has become a focal point of interest in many traditional industrial cities. Having adopted the case study of the Cork City (Ireland), the authors presented four urban renewal schemes which were implemented in this city over a 25–year period. It ought to be emphasised that not only has Cork implemented various rejuvenation programmes since 1979, but also revived three entirely different urban sites: the former industrial areas, the historic centre and the docklands. However, the latter still requires further regeneration. The urban renewal schemes contributed to an enhancement of the quality of life and a rise in local and inward investment. Moreover, the number of tourists increased considerably. In consequence, the image of the city was improved. Hence, the urban renewal has become a factor of Cork’s redevelopment.
The "Baltic" Euroregion after 7 years of functioning still is a developing structure, which implements the priorities identified in its charter and identifies new goals to achieve. Those goals are to be supported by appropriate information policy concerning e.g. publicizing the Euroregion activities through organization and participation in conferences, seminars and lectures on all aspects of cross-border cooperation within the"Baltic" Euroregion as well as organization of sports and cultural events for children and youth. However, at present, the Euroregion is not generally recognized, which might indicate lack of adequately wide promotional policy of the "Baltic" Euroregion concerning its activities on one hand and lack of active community participation in the political and economic life of the place of residence on the other. The paper discusses the issues of public relations activities and in particular their role in creating the image of the institution. That is important because the organization or institution can achieve the identified goals and priorities more easily when it has community support and understanding. During the conducted empirical studies the focus was on the level of knowledge of Warmia and Mazury province residents on the idea of cross-border cooperation and the "Baltic" Euroregion, including the information reaching the local community through the media.
