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Search for phrase: "tożsamość miejsca"
Mieczysław Adamowicz, Magdalena Zwolińska-Ligaj

The paper presents the state of development and the identity of the city of Biała Podlaska using the analysis of literature and official documents of the municipal authorities. The opinions of 316 PSW students about the city’s image and identity were also presented. The research revealed that the city’s image is strongly determined by its location near the state border and the presence of academic centres in the region. The functioning of universities affects not only the city, the surrounding towns of the municipality, but also the entire region and other places of residence and employment of graduates. The research corroborated the hypothesis that the way in which students perceive the city is important for the further development of the city.

Małgorzata Dymnicka
Public space of the post-modern epoch is a conglomerate or blend of discontinuous functions, a collection of loosely connected fragments, increasingly more frequently unrelated to a city. People compose for themselves their own town from individual trajectories that are outlined by means of motor roads. Neo-liberal logic of city development recognizes the rule of spontaneity wherever the interest of big capital groups dominates, pushing onto the sidelines the more important task of contemporary urban planning – the protection and development of public spaces. Due to the crisis it is undergoing at present (commercial pressure), the efforts are taken to regain its social and spatial significance. The purpose of these transformations is bonding public spaces with broader surroundings (with open terrains, waterside zones, promenades, playgrounds, etc). These changes use programmed connections, contacts, passages, links, connecting areas and other relations that invest new sociological and cultural meanings into public spaces. The integration process gives positive results in numerous cities of Western Europe. One of them, perhaps the most essential, is development of more attractive and deeper relationships of inhabitants with their urban environment. Although the task fails to be easy (integrating tendencies compete with inclinations for disintegration), it is an important step towards the enhancement of urban life quality. The evidence can be numerous discussions and conferences on the issue of public space.
Elżbieta Anna Sekuła
The essay concerns “widely closed spaces” in today’s metropolises. By this term I understand territories that belong to private firms and syndicates and are predominantly situated in big office buildings. These places have certain features both of the public and the private space. They also co-create one of the zones in which the processes of fragmentation and appropriation of the urban space take place. It is so because they construct symbolic and literal barriers to access. The text provides an analysis of the functioning of “widely closed spaces” and their role in today’s metropolises.
Jeremi T. Królikowski
The question as to whether Warsaw is becoming a Third World city may be regarded as a metaphorical question, which expresses concern about whether the changes being wrought now are moving in the right direction and how the city’s spatial values are adhered to. Shaped as a traditional city, Warsaw lay in ruins in consequence of World War II. Imposed on it was an order of a total character, which, in chosen places, gave rise to forms dominating over the city huge areas which might be described as having a blurring and diluting effect. In the years of transformation, the spatial values leading to the expected balanced development, whose result would be the order of freedom with due regard for the sprit of the place, were not reasserted, and were not incorporated in the public dimension.
Janusz T. Hryniewicz
The article analyzes the economic basis of Pax Americana over the next 10?20 years and describes the future position of Eastern Europe (New Europe) in the American constellation of interests. The main factors of geopolitical power are wealth – total and per capita, the production of leading goods, and innovations. An analysis of the position of different countries in the advancement of the new economy (knowledge-based economy) proves that in the next 20 years the US will be the most important power of the Western world. The position of Eastern Europe (New Europe) in Pax Americana will be the result of its rather poor impact on the national interests of the US.
Agnieszka Michalska
The paper deals with the analysis of spatial identification treated as the process of individual identification with the particular space by taking the role of the inhabitant of the particular territory as well as the sense of the connection with the territorial community which makes the social group of positive reference for the individual. The paper analyses two measures of spatial identification: individual identification and collective one. The analyse results in answering the question what is the range of coherence of spatial references of Lodz inhabitants. In order to do that the typology including indicated aspects of spatial identification was created. Obtained results present that within investigated individuals category including the process of identification with the city in individual measure and treating the neighbour community as the reference group dominates. That is why it is necessary to notice the lack of the coherence between individual and collective measure of spatial identification of Lodz inhabitants.
Krzysztof Bierwiaczonek
The paper presents the ways public space is socially used in three cities: Jastrzebie Zdroj, Tychy and Zory. The theoretical background is the culturalist perspective of urban sociology and the theory of public space. In the socialist era, the space in the researched cities was dominated by production and monofunctional housing estates. Public space did not exist. In the recent years, some unfinished structures may have been completed, but creating integrative urban public space is still a challenge. As a result, it is interesting to research and describe contemporary ways of using space in the “socialist” cities. The results of qualitative research show that inhabitants appreciate multifunctional market places and public squares wherever they exist. Such places constitute multifunctional public space. However, in cities lacking functional public space, shopping centres replace traditional city space. Unfortunately, they do not have the social integration function and do not promote social interactions. In every city, recreational areas are important for inhabitants.
Jacek Poniedziałek
The aim of this paper is to characterize three main concepts of region developed in the period of the 2nd Republic. First of all, the Author describes the ethnographic concept of region, created by Kazimierz Moszyński. He focuses on tangible differentiators of region. Józef Obrębski, who is Moszyński’s disciple, takes as a basis the ethnographic concept of region and adds to it the idea that a region is formed in contact between members of a regional group with the Other. Józef Chałasiński, the author of the third concept, shares Obrębski’s view and adds that it is in contact with the Other that is developed the most important factor in the region-building process, namely regional identity. The paper offers information on the theoretical tradition of sociology of region in today’s Poland.
Danuta Kochanowska, Mieczysław Kochanowski
Michał Rzeszewski
Due to the progress in information and communication technologies urban space is more and more under the influence of its virtual representations existing in cyberspace. The concept of a digital shadow of the city is multidimensional and difficult to analyze. One of the methods is „cyberscape” – digital layers forming a palimpsest of the place. An analysis of two streams of social media data from Twitter and Flickr during four months of 2012 showed that Poznan’s cyberscape was highly dynamic during that time and strongly influenced by the Euro 2012 mega event. Additionally, it was possible to pinpoint relatively stable locations in the cyberscape that are probably a result of an underlying socio-spatial structure of the city.
Bohdan Jałowiecki, Magdalena Krajewska, Karol Olejniczak
The objective of the research was to analyze the patterns of behaviours in the urban space of the rich inhabitants of Warsaw. The targeted group can be classified as members of the rising metropolitan class. The research covered interviews with 132 inhabitants of the luxury apartments. The location of the apartments in Warsaw is in fact the result of the former socio-spatial structure of Warsaw and the subjective valorisation of urban space. The research revealed that one of the main motives for choosing the apartments as a place for living was the need of security. Another reason given by the interviewee was a sense of belonging to the own class – sense of being in a “peer group” and the prestige of the place. The inhabitants of the apartments create “a separate world” around themselves. It consists of well secured, protected, isolated houses, luxury consumption, top restaurants, malls, pubs, private schools and travels to exotic, foreign countries (for business purposes or just for vacations). The inhabitants of the apartments have spots of interests in the urban space and they travel between these isolated points of the city in their luxury cars. Thus, these members of rising metropolitan class have very limited contact with the “life on the ordinary streets”.
Agnieszka Olechnicka, Adam Płoszaj
The notion of a network is one of the key terms used to describe the contemporary world. The role of cooperation networks is also stressed in the context of innovation and its spatial aspects. In this particular case, most attention is given to metropolises as major networks of flows not only of people, capital or goods, but also of information and knowledge. The paper discusses selected spatial aspects of collaborative networks in Polish science. The discussion of examples is preceded by a theoretical introduction intended to outline various aspects of innovation networks at national and regional levels, with particular emphasis on the role of metropolises in collaborative networks.
Tymon Słoczyński
In this paper, the author provides a description and an explanation of regional variation in gender wage gaps in Poland, and shows that the gap is especially large in the Silesian Voivodeship (ca 25.44%). He presents several explanations for this phenomenon. First, gender wage discrimination is likely to be especially strong in Silesia. Second, in this region, men typically work in bigger firms than women. Third, the distribution of women between different occupations and industries in Silesia is especially disadvantageous for their relative wages. Fourth, the structure of occupational wage differentials in Silesia is also unfavourable for women, i.e. predominantly female occupations pay relatively less in Silesia than in other regions.
Włodzimierz Durka, Ryszard Czyszkiewicz
Researchers do not study territorial origins of students very often. However, it is a very important determinant of connections between universities and their social surroundings. A regional character of a university may be an essential value for local communities, who need well-educated employees capable of working in local administration, economy, education, social care, security, culture, research etc. In the article, territorial and social origins of the Szczecin University students were analysed and it was proved that several regional ranges of recruitment existed. A range is determined by distances between students’ houses and the university, although evidences of local loyalty can be also seen.
Piotr Majdak
Internet shops are becoming an increasingly popular form of trading. In 2006, their turnover in Poland reached 1.3 billion zlotys, or about 1% of total retail trade in the country. According to different experts, the sales and turnover indices are on an upward trend as the numbers of shoppers buying on-line and also e-shops are still increasing. Interestingly, a lot of research show that the central points of e-business concentration are metropolitan areas although the administration of e-shops is possible from virtually any place in the world. This indicates that economic, technological and social factors have an impact on the growth and concentration of e-shops.
Tomasz Wołowiec
Parishes possess a wide selection of instruments for stimulating the development of entrepreneurship, unfortunately the instruments are rarely used as part of a complex, well thought-out strategy that brings about multi-level results. The instruments for entrepreneurship stimulation belong to two major categories: financial and non-financial. One of the primary reasons for investors to select a particular parish can be the existence of a planned and long-term fiscal policy, connected to a stable system of tax preferences in taxes and local fees, and an active strategy for parish investment expenditures. Creating positive conditions for the emergence of new enterprises is the best source of social-economical activation of the local population.
Marcin Kula
During centuries, capital cities of many countries were moved to new locations, either as a result of economic or political processes or of a specific national project. The best known examples of the phenomenon are Ankara and Brasilia, but one might quote many others too. Frequently, the new capital was expected to become an ideal city, a kind of a paradise - which was a utopian dream, because a city is a man-made project and therefore never perfect.
Krzysztof Janc
The purpose of this paper is to determine whether connections within cyberspace are in any way related to borders in the geographical sense. The author assesses the connections between the websites of local authorities and destinations that can be reached by hyperlinks. He analyzes 29 counties in Lower Silesia and shows that the activity of local self-government units in cyberspace covers their real-life territory. On the whole, it can be said that connections existing in cyberspace largely reflect actual borders. However, the main functional node dominating cyberspace is the country’s capital city.
Adrian Lis, Anna Lis
The main aim of this article is to apply the concept of “identity” to the analysis of phenomena and processes associated with the formation and functioning of clusters and cluster initiatives. Cluster structure is a kind of social group, and therefore should be subject to the same trends as other social groups. One of its most important characteristics (directly related to identity), observed particularly in groups whose aim is to survive for a long time, is their willingness to create mechanisms that distinguish the group and its members, and that build internal coherence and a sense of belonging of its members to the structure as a whole, and their attachment to each other.
Paweł Swianiewicz, Anna Kurniewicz

Uptade from 2.03.2021: Parts of this article were subsequently used in the following publication: Pawel Swianiewicz & Anna Kurniewicz (2018): Coming out of the shadow? Studies of local governments in Central and Eastern Europe in European academic research, Local Government Studies, DOI: 10.1080/03003930.2018.1548352

 

The article is an analysis of the changing role and position of research on local governments in Central and Eastern Europe in the mainstream European studies. The article refers to dependency theory (Wallerstein, Prebish) applied to scientific research. It classifies Central and Eastern Europe as a half-periphery of academic research. Empirical analysis consists of two parts. The first – qualitative – is a review of the most important comparative studies of European local governments and includes discussion of the role of local governments and researchers from the Eastern part of the continent in those studies. The second – quantitative – is based on an analysis of articles published in the best international journals and citations of those articles in the Scopus database. The authors of articles on local governments in Central and Eastern Europe are divided into two groups: “locals” and “colonisers” – i.e. academics from Western universities conducting their research in Eastern Europe. The analysis covers 14 countries of Central and Eastern Europe (all the New Member States that have joined the EU since 2004 plus the Balkan countries – Albania, Macedonia and Serbia).

Roman Szul
Europe has no language which would be its symbol of identity, which would emotionally integrate its citizens. According to the official stance of the European Union the linguistic symbol of its identity is its multilingualism, which is confirmed by the fact that it has 23 official languages. The official multilingualism causes some problems connected with translation and interpretation. (For simultaneous translation from all 23 to all other 23 official languages theoretically as many as 506 interpreters are needed). There are techniques reducing this number, but at the expense of time and quality of interpretation). For pragmatic reasons EU institutions increasingly use English alone in their internal activity and in their contacts with member states and other institutions, thus de facto promoting English as the contact language of the EU. English, however, is not a specifically European lingua franca. The role of English as lingua franca in Europe is growing, but as English is the global lingua franca and the spread of English is a sign of globalisation, English cannot at the same time unite Europe and separate it from the rest of the world. Even more so that there is political opposition to the growing role of English in Europe. Therefore the link between language and identity in Europe consists not in possessing a single language (or languages) as its symbol of identity and centre of loyalty and as an instrument of internal communication and external separation. It consists in the fact that the use of English and other contact languages and the mechanism of interpretation and translation in the EU enable circulation of information and ideas which eventually may contribute to the creation (strengthening?) of the sense of European identity.
Roman Szul
In the last decades, especially in Europe, a process of the rebirth of national and regional identities of small ethnic groups has been taking place, leading in many cases to a change of language situation and to attempts to stop and even to revert processes of linguistic assimilation. The article presents individual cases of ethnic/regional movements having “language issue” in their programmes, and makes an attempt of a typology of regions and countries according to their language situation and policy. The language question also appears at the European Union level. The EU institutions try to combine the ideological principle of multilingualism (equality of all official languages of the EU members) with pragmatism implying minimizing the number of working languages. At the “civil” level the EU supports the model of multilingualism of the inhabitants as a means to facilitate functioning of the common labour, commodity, service and capital market while maintaining cultural identities of its member states. In individual countries the language policy is competence of national authorities; there are no common binding rules on the territory of the whole EU. As a result, there are differences among countries in their attitudes towards languages of ethnic minorities.
Monika Mularska-Kucharek, Kamil Brzeziński
The paper’s main objective is to present the importance of the quality of life in the context of one’s emotional attachment to one’s city. The paper offers an in-depth discussion of some aspects of quality of life and place attachment. The relationships between the phenomena are also discussed. The analyses were conducted based on empirical data from the research project: Social and human capital as factors of the development of the region of Łódź. The project was funded by the European Union. The survey research was conducted on a representative sample of inhabitants of the Łódź voivodeship aged 16–65. The total number of conducted interviews was 2005. However, in the paper, the authors focused exclusively on the inhabitants of Łódź (N = 560). This post-industrial city was chosen on purpose. Firstly, this former centre of Polish textile industry lost much of its industrial function as a result of globalization and transformation. Secondly, the city authorities are planning to conduct a comprehensive process of city revitalization. The aim of the revitalization is to improve the quality of life. This is why the quality of life and place attachment in this post-industrial city were considered very interesting from a scientific point of view.
Jacek Poniedziałek
The aim of this article is to describe regionalism in the Warmia and Mazuria region. Although the majority of indigenous inhabitants emigrated from the region after 1945, some intellectuals who did not leave Poland established several organizations that focused on activities which may be described as ‘old regionalism’. Taking into account the political context, they tried to save the regional culture. After 1989 (the beginning of the transition period in Poland) new organizations were founded. Their members try to create a new type of regional culture and identity – a synthesis of cultures and identities of all cultural and ethnic groups living in Warmia and Mazuria. These new kinds of activities should be called ‘new regionalism’.
Jacek Poniedziałek

The purpose of this article is to define the phenomenon of regionalism from the sociological perspective. Regionalism as such appeared in Europe around the mid-nineteenth century, and since then has become an object of scientific research. The article proposes an integral definition of regionalism and describes its four dimensions: identity, institutions, ideology and practice. It also identifies the cultural, economic and political types of regionalism and outlines the process of shaping regionalism in the long-term perspective. The article describes the influence of the nation state on the evolution of regionalism and analyses the relationship between regionalism and processes of state decentralisation. It also describes mutual relations of the European Union and its policies with regionalism, which is being transformed due to globalisation.

Maria Lewicka
A representative sample of 1328 participants, coming from three historically different regions of Poland (Western and Northern Lands, Eastern Wall and former Galicia), and an analogous sample of 900 participants, recruited from two different regions of Ukraine (western and eastern Ukraine) were compared with respect to different aspects of identity (place identity, place attachment, psychological rootedness, neighbourhood ties, regional and national identity, etc.). In line with the predictions, Poland turned out more homogeneous than Ukraine. Western Ukrainians showed more similarity to inhabitants of the eastern and the southern regions of Poland than to the eastern parts of Ukraine.
Magdalena Lesińska, Kamil Matuszczyk

Migration management is one of the key tasks faced by regional authorities in Poland, which experience deepening processes of shrinking and ageing of population. The aim of the article is to determine whether policy makers are aware of the role of migration processes and migration policy, to show their presence in demographic development strategies, and to describe the activities undertaken at the regional level in response to the ongoing demographic processes. The analysis is based on the example of the Łódzkie, Opolskie, and West Pomeranian voivodships. The article proposes an analytical model assuming a gradual process of decision-makers’ reaction to demographic changes. An analysis of documents and interviews with people responsible for regional demographic policy confirms they are aware of ongoing population processes and their consequences, at the same time, however, there is a lack of actions aimed at stimulating inflows of foreigners. The initiatives aimed at stopping the population from emigrating are more important.

Kamil Nowak
Małopolska (Lesser Poland) and Śląsk (Silesia) are historical regions which only partly overlap with the present-day borders of the Małopolskie and Śląskie voivodeships. In spite of their geographical proximity, they are historically and culturally dissimilar. A survey has been carried out in order to verify the perception of the regional identity of these voivodeships by their inhabitants. It was found that although old cultural and historical divisions are still important for the people, possible economic advantages seem to prevail. In addition, the Śląsk region as compared to the previous surveys is no longer identified with air pollution and environmental degradation.
Mariusz E. Sokołowicz
Many goods that are used by urban dwellers are common goods. They are used by many entities at the same time, which generates problems typical of public goods. The goods are, among others, public spaces and properties, urban transport and infrastructure, but also such immaterial elements as shared urban values and attitudes, urban culture and identity. Today’s urban commons are subject to dynamic transformations in the way they are created, supplied, and used. The aim of the paper is to present the notion of urban common goods theoretically, from the perspective of urban economics, as well as to review key methodological challenges which are important from the point of view of potential studies on this phenomenon.
Joanna Wiśniewska
The aim of the paper is to analyze the processes of localization and globalization of small and medium-sized enterprises (SMEs) in rural areas in Wielkopolska. The author discusses the problem of rural economy as the place of localization of internationalized and globally active enterprises. First, she analyzes the potential factors of enterprises’ localization in the condition of open economy. Then, she focuses on shares of foreign capital and foreign exchange of enterprises operating in urban and non-urban environments and in agricultural and non-agricultural areas. The author analyzes the data reported in the years 2008?2011 by the Polish Statistical Office GUS concerning entities with foreign capital and firms with capital abroad. She shows that the pace and advancement of the globalization processes in the investigated enterprises differ according to the level of urbanization and the economic structure of different localizations. The results show that globalization leads to polarization of the development of regional and local economy.
Elżbieta Anna Sekuła
The text is an essay of analysis of the relations and interactions between the main protagonists of the “Warsaw scene”: the local administration representatives, anthropologists and sociologists, architects, urbanists, journalists and common citizens. The author is trying to summarise the discourse about the public space in Warsaw and about the difficulties in communication that concern the public discussion on the topic. The aim of the analysis is also to define the place of Warsaw as a city that belongs as well to the Europeans’ metropolises and to the towns of the Third World at the same time. The main topic concerns the view of the public spaces and its social functions in case of Warsaw, the position and roles of the heroes of “the game of the city space”, the architectural and urbanistic structure, the citizens’ identity and other issues. The essay is based on the personal research and TNS OBOP’s surveys and discourse analysis of the media content.
Roman Szul
The language question are phenomena resulting from contacts of two or more languages on the same territory or in the same community. It consists in co-existence and/or conflicts of languages and in language policies carried out by national and regional governments, and by ethnic movements aiming at maintaining or changing the language situation on a given territory. The main issues linked to the language question in the contemporary world are the following: 1) domination of the English language as an international language, supported by the globalisation and facilitating the globalisation. The domination of English puts on unequal footing people of the world and causes dissatisfaction of some parts of non-English native speakers; 2) extinction of languages as a result of assimilation of small ethno-linguistic groups. This phenomenon generates alarm of some groups of scientists and public opinion; 3) language barrier hampering development of education, economy and democracy in many parts of the world, especially in the post-colonial countries; 4) international migrations. These put migrants themselves and societies and governments of recipient countries in front of the question of the attitude towards maintaining of the cultural and linguistic identity of the migrants, this question being solved in different ways in different countries and historical periods.
Bohdan Jałowiecki
In most European cities industrial districts and, later, consumption areas have emerged supplementing the areas of exchange, which had always been existing within the cities. At present, the cities are almost free of production (especially of industrial production), which has been replaced by the areas of entertainment. This is due to the fact that the metropolitan class - which lives in the cities and moves between them as the most precious part of the tourist community – has demonstrated growing demand for culture and entertainment. The influences of the media, mostly of television, make this demand more and more uniform, which results in globalisation of culture and entertainment. It is therefore quite obvious that big corporations engage themselves in undertakings that shape the urban areas in order to advertise their products and brands. As a result, the public parts of the cities are appropriated by individual interests and privatized in a specific way.
Magdalena Kossow
What we today call the social space, what we can see in our houses and outside of them, was initially established by the Old Testament. The people of Israel governed and changed it, creating the patterns that exist till our time. It’s easy to find the systems of town building in the Old Testament. Also the division of space into centre and peripheries and between the sphere of sacrum and profanum are clear. Moreover, the Old Testament shows us the process of spatial transformation – from the unnamed to symbolic places.
Anna Gąsior-Niemiec
Referring to the Polish regionalization from the perspective of European integration and globalization, the paper proposes a model of regional analysis based on theoretical conceptions of Pierre Bourdieu and Anssi Paasi. Region as a social field of new generation, regional habitus constructed within it and an imago regionis as a new type of regional identity are the key concepts of the proposed model. Multi-stage institutionalization of region, which results in an idiosyncratic regional identity, is the main process analysed by means of the model. The identity functions on the one hand at the level of territorial marketing, on the other it interacts with mental and behavioural patterns constitutive of regional habitus, conditioning adaptive and innovative potential of regional communities. The proposed approach enables to see region in the perspective of global change on the one hand, while on the other, it draws attention to possibilities of local modification of the conditions, within which it is implemented. While it sustains the weight of socio-cultural factors in regional analyses, at the same time it makes it possible to reach beyond narrowly conceived perspective of cultural identity, dominant in sociologically minded studies of regions.
Maria Lewicka

The paper discusses the findings from a survey conducted on representative samples from three historically dissimilar regions of Poland (Eastern Poland, Galicia, western and northern regions) and two in Ukraine (western and eastern Ukraine). It outlines the results of analyses investigating regional disparities in Poland and Ukraine, and similarities shared by all the five regions in terms of different aspects of local and national identity, taking into account the role of objective factors affecting regional disparities (mainly urbanisation rates). A series of cluster analyses has proven that the area of Poland is much more homogeneous than that of Ukraine. Likewise, western Ukrainians showed more similarity to the inhabitants of eastern and south-eastern regions of Poland than to the eastern parts of Ukraine.

Barbara Szymoniuk
The objective of this paper is to demonstrate how the development of European peripheries can be strengthened by cooperative clusters, viewed as loose business organizations where cooperation of partners results in a synergy effect. The existence of clusters in peripheral areas may give efficient solutions to many problems, such as unemployment or the need of restructuring regional economy. Partnership of clusters may add up to their competitiveness thanks to the home demand. The present paper presents an example of the Lubelskie Region, the most neglected region in Poland. It is argued here that cooperation among local clusters provides a chance for an increase in the region’s social activity and for its economic growth.
Marek W. Kozak
Dynamic tourism development has resulted in equally dynamic growth of tourism industry, being the major source of income. Tourism development strategies are based on different concepts of economic growth which do not answer all questions. Among them is the issue of success factors: what makes certain localities enjoy fast tourism development while other similar places have problems? Against many beliefs on the significance of natural resources, more important are cultural assets and in particular development of tourist infrastructure and products. Having this in mind one should look for success factors in quality of human resources, elites and leadership.
Maciej Kowalewski
The aim of the article is to examine if the form of ownership is a base of social identifications as important as a space of living. Author presents results of own research, conducted in Szczecin in Social Housing Associations area. The results show that forms of ownership become important part of social identity, even more than location in urban space.
Agnieszka Stanowicka-Traczyk
The paper is based on the results of empirical studies concerning town identity building conducted in 206 selected town administration offices in Poland during the years 2003–2005. The paper aimed at identifying the main identity strategy instruments applied in Polish towns. For that purpose the major town identity building instruments related to visualization, communication and pattern of behaviours including marketing activities, were identified and characterized. Those instruments should be focused around the most important attributes of a given town. It was established, however, that towns expose too many attributes of identity in their strategies hence the image created can become unclear and illegible.
Jacek Gądecki
The privatization of the Center of Contemporary Art (CCA) area in Torun allows us to observe relatively new processes in Polish urban reality. The case shows how private-public partnership and place marketing are constructed and how partners combine spheres of culture and commerce to realize the investment. Private investor, using the cultural arguments, tries to create a shopping mall in the recreation area located next to the historical center of the city. The aim of the paper is to analyze the dynamics of the process of privatization and strategies used to privatize the public space in an attractive district of Torun.